LISA (Langenthal International String Academy) is a string music school in Switzerland, founded to help young musicians develop their craft and reach their goals.

Design Strategy
Create a brand identity that balances musical heritage and rigor with the energy and approachability needed to draw in young string players, a look that feels credible to instructors and partner institutions, while remaining friendly to students and families.

Consept
A playful yet refined mark built around the string instrument itself, translating the fluid, curved lines of a cello or violin into a distinctive visual signature, paired with a warm color palette that softens the formality typically associated with classical music branding.

Design Approach

+ Designed a logo and identity system that carries the string-instrument motif across the site, from the mark itself to supporting graphic elements

+ Built a warm, approachable visual language suited to a youth-facing music program without sacrificing artistic credibility

+ Designed the website to clearly present the academy’s programs, faculty, and application process for prospective students and families