Bend-It

To be honest with you, before this project all I knew about soccer is that it’s a bunch of guys kicking the ball around. A guy named Keet Daron with his small startup and a huge love for the game changed all that. We started from scratch, brainstorming ideas, searching for ways to reinvent the sphere. Applying my background in packaging I transformed boring slivers of the ball layouts into fresh new skins for the old soccer ball.