Clover Agency
The Clover Agency leads workforce development initiatives across California, connecting employers, partners, and communities to meaningful economic opportunity.
Design Strategy
Build a brand identity with enough consistency and credibility to unify multiple workforce initiatives under one recognizable name — one that reads as trustworthy to employers and institutional partners, while staying approachable to the communities Clover serves.
Consept
A clean, grounded mark that reflects growth and opportunity — visual language rooted in clarity and connection, echoing Clover’s role as a bridge between people and possibility.
Design Approach
+ Designed a logo and identity system built to hold up across print, digital, and branded materials
+ Created a flexible visual foundation capable of supporting multiple workforce programs under one consistent brand
+ Extended the identity into real-world applications — including branded collateral and merchandise — to reinforce brand recognition across touchpoints